How We Iterated on 10 Ideas in a Month

It’s about the problem you’re solving, not the solution

Invalidating our ideas intentionally in 2 days

Day 1: Listing known unknowns

  • What actual problem are we solving?
  • How do customers solve it right now? (ecosystem analysis)
  • What is the impact of that problem?
  • Who is impacted by this problem? (audience / persona)
  • Can I easily reach those people and, if so, how?
  • Is there any evidence they’re willing to pay for that? How much from current alternatives?
  • Which assumptions does our solution rely on to be successful? What information do we not know yet, and what do we need to know? (known unknowns)
  • Who could give us more educated information on this problem and project? What about our known unknowns?

Day 2: Verifying known unknowns and discovering unknown unknowns

A list of ideas we iterated on

  • a lending and financial services solution, catered to immigrants. We would start by offering student loans, in addition to bank accounts and credit cards. The vision is to get rid of the credit score system and citizenship limitations. Our approach would be to partner with international banks to get vouchers from immigrant students’ home countries, to mitigate risks.
  • a teleoperation product for autonomous vehicles. It will take years to build a fully autonomous vehicle, and experts in the industry actually doubt that it will ever be possible to achieve 100% autonomy in every situation. Teleoperation bridges this gap and accelerates the safe deployment of autonomous vehicles and services, at scale.
  • an integrated banking, accounting and tax service for the workers of the gig economy, such as drivers (Uber, Lyft, Amazon, Postmates, etc.), Airbnb hosts, Upworkers, Fiverrs and other gig workers (people using gig work platforms, a subset of freelancers). It would have been free, and we would win money through the interchange fees on our credit card.

Before you go…

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Co-Founder of Airbyte, the new open-source standard for data integrations. Author at SDTimes, Linux.com, TheNewStack, Dzone… Happy husband and dad :)

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John Lafleur

John Lafleur

Co-Founder of Airbyte, the new open-source standard for data integrations. Author at SDTimes, Linux.com, TheNewStack, Dzone… Happy husband and dad :)

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